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Welcome to MCHNSM - A small, slightly unhinged art project that grew into a clothing brand

Venice Beach, CA

BLOG POSTS

  1. Read more: Who Actually Likes Fashion Now?
    Who Actually Likes Fashion Now?

    Who Actually Likes Fashion Now?

    French fans stream runway shows like a match and nobody has to buy anything. What free fashion fandom means for SoCal streetwear and independent brands.

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  2. Read more: The Shop That Only Opens on Weekends
    The Shop That Only Opens on Weekends

    The Shop That Only Opens on Weekends

    Jake's is a tiny London shop that opens only on weekends and feels like a living room. Here's what it teaches independent brands about shopping.

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  3. Read more: The Graphic Tee Has Always Been a Political Object
    The Graphic Tee Has Always Been a Political Object

    The Graphic Tee Has Always Been a Political Object

    From Thomas Dewey's 1948 campaign tee to Katharine Hamnett meeting Thatcher, the graphic tee has never been just a shirt. Here's the full arc.

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