Welcome to the Wrong Side of the Algorithm

News

  1. Read more: What the Godfather of SoCal Streetwear Means by Freedom
    What the Godfather of SoCal Streetwear Means by Freedom

    What the Godfather of SoCal Streetwear Means by Freedom

    Shawn Stussy started Stüssy by scrawling his name on surfboards. He built an empire, walked away, and just came back at 71. The word he used was freedom.

    Read more
  2. Read more: The Run Club As the New Social Spot
    The Run Club As the New Social Spot

    The Run Club As the New Social Spot

    The run club isn't new. But something about it feels different now. More intentional. More deliberate. More — and this is the word that keeps surfacing — cultural.

    Read more
  3. Read more: When Art Became Content, Streetwear Already Knew
    When Art Became Content, Streetwear Already Knew

    When Art Became Content, Streetwear Already Knew

    There's a painting at the Whitney right now with no title, no wall text with a thesis, or argument to resolve — just a thing on a wall that someone made with their hands. And the most common response from visitors, apparently, is to photograph it.

    Read more