Welcome to the Wrong Side of the Algorithm

News

  1. Read more: Salomon Got a Creative Director. He Has One Rule.
    Salomon Got a Creative Director. He Has One Rule.

    Salomon Got a Creative Director. He Has One Rule.

    Margiela-trained designer Heikki Salonen joined Salomon and immediately said it should never become a fashion brand. He's right, and here's why that's hard.

    Read more
  2. Read more: Fashion Had a Monopoly on Status. It Doesn't Anymore.
    Fashion Had a Monopoly on Status. It Doesn't Anymore.

    Fashion Had a Monopoly on Status. It Doesn't Anymore.

    Highsnobiety says groceries and wellness now carry the same cultural weight as what you wear. For brands that were never just status vehicles, that's fine.

    Read more
  3. Read more: The Geography of West Coast Hip-Hop Style
    The Geography of West Coast Hip-Hop Style

    The Geography of West Coast Hip-Hop Style

    From the Compton Swap Meet to Crenshaw and Slauson, West Coast hip-hop style was never just a look. It was always a place. Here's the full arc.

    Read more